EMERGE IN COLOR
Livestream Shopping Event
challenge.
Emerge in Color was a luxury pop-up experience that exclusively sold merchandise created by Black designers and Black-owned brands. They wanted to create digital experiences for their clientele, but didn’t know where to start.
doing.
Livestream shopping is the next frontier in retail. It’s Instagram Live meets QVC. It’s a great way to introduce and promote your brand to a highly engaged audience.
We produced a Livestream shopping event with Cynthia Bailey and her new Nila Bag collaboration. The objective was to engage with her loyal following, gain exposure for her bag line, and promote the Emerge in Color pop-up.
results.
300% Unit Sales Increase
7 Countries Reached
Over 1k Active Viewers
their words.
“rāv collective is made up of a power team of industry experts that anticipates their clients needs and stays 10 steps ahead in order to ensure a seamless execution of project deliverables.“
— Tori Nichel, Founder of Maison Black
THE EVANS GROUP
Product Development + Production