THE COLLECTIVE METHOD COURSES
Everything you need to strategically build & position your product-based brand
Learn how to create a brand framework, master effective assortment planning and optimize retail financial planning for business growth and profitability.
LET US GUESS...
You’re trying to create a clear brand identity while navigating the complexities of assortment planning - needing to maximize profits but feeling stuck in your business?
You need clear guidance and a simple framework to help your brand stand out that empowers you with flexible strategies and tools to ensure your product-based business can thrive.
have you been trying to figure out how to…
Effectively communicate your brand values to your target audience
Understand the product life cycle
Master financial forecasting
Streamline your processes and tools
Make more informed decisions related to inventory, pricing, and overall business strategy.
But still, find yourself struggling to gain traction in the competitive retail world?
Only 20% of majority-owned* small businesses survive their first 18 months.
Stat Source: Building supportive ecosystems for Black-owned US business (McKinsey & Company, 2020)
*Did you hear?
We’re no longer the minority - Black, brown & female-founded brands are taking over the marketplace.
Debt, capital, and mentoring resources are the top challenges businesses like yours face.
The Collective Method Courses help close the gap by providing strategic support to level the playing field.
FIND YOUR FASHIONABLE FOOTING IN THE RETAIL WORLD
In struts The Collective Method, the only retail branding course designed to empower & educate entrepreneurs to develop a more profitable brand in a single work day.
INSIDE YOU’LL FIND EVERYTHING YOU NEED TO…
Craft a comprehensive Brand Positioning Framework
Master the Merchandising Life Cycle and Retail Math
Create a customized Assortment Strategy & Forecasting Tool
Even though my business is a couple of years old, it's definitely still in it's infancy, and I'm constantly taking a step back and iterating to make sure I'm continuing to evolve, grow, and hone in on who my brand is. The Collective Method framework is definitely something that I can use over and over to do just that.
- Shermineh Ghane, Owner and Designer of Talayee Jewelry
Everything Inside
The Collective Method Suite Of Courses
Brand Positioning Framework Course
LEARN HOW TO: Craft a powerful brand positioning framework that sets clear expectations, provides strategic clarity, and establishes market distinction **all while standing out to your ideal audience** + aligning with your unique brand values.
WE’RE COVERING: Brand Frameworks, Branding Best Practices, Copywriting Techniques, Target Audience + Core Persona, Your Mission Statement, Brand Voice + Tone, your Brand Pillars, & Brand Guidelines.
Course Highlights:
Step-by-step tutorial on crafting a comprehensive brand framework
Identify customer personas and characteristics
Explore mission statement components with real-life examples
Develop your brand's voice and tone
Explore five categories of brand pillars with real-life examples
Brand Framework workbook
Assortment Planning Course
LEARN HOW TO: Master the intricacies of product merchandising, understand the nuances of the Product Life Cycle, delve into Retail Math fundamentals, and create a personalized Assortment Strategy Tool for your business.
WE’RE COVERING: Merchandising Basics, Product Life Cycle, Retail Math, Assortment Tool Setup & Execution.
Course Highlights:
Assortment planning tool setup with step-by-step instructions.
Explore the art and science of merchandising.
Delve into hindsighting methods for a deeper understanding of your business.
Understand seasonal planning phases.
Retail Math Cheat Sheet with metrics and formulas.
Explanation of the next steps in the Product Life Cycle.
Retail Financial Planning Course
LEARN HOW TO: Master financial forecasting and optimize your merchandise planning with a focus on the Product Life Cycle, Retail Math, and a customizable financial and inventory forecasting tool.
WE’RE COVERING: Product Life Cycle, Retail Math, Financial Forecasting, Sales, Margin, Stock, & customizing your financial planning tool.
Course Highlights:
In-depth exploration of the Product Life Cycle steps and their importance
Detailed insights into Style level inventory planning, Topline Target Planning, and Seasonal Planning
A high-level overview of retail math fundamentals
Explanation of sales metrics, forecast influencers, and their impact
Focus on pricing strategy, value proposition, and the impact of markdowns
Step-by-step guide on setting up your forecasting tool
Not sure which course is the best fit for your brand? Take this quiz to find out.
All three sound great? Bundle The Collective Method Courses - Content builds and we recommend you take them starting with the Brand Positioning Framework Course > Assortment Planning Course > Retail Financial Planning Course.
Questions about The Collective Method Courses? Email us at hello@ravcollective.com or shoot us a DM on Insta.
BONUS CONTENT IN THE COLLECTIVE METHOD COURSES
A Little Somethin’ Extra
✓ Included in the Brand Positioning Framework Course: Brand Framework Workbooks (value $48)
✓Included in the Assortment Planning Course: Assortment Planning Tool (value $98)
✓Included in the Retail Financial Planning Course: Financial Forecasting Tool (value $98)
✓Included with every course: The Collective Membership Live Monthly Office Hours (value $200/month)
rāv collective has developed a very professional, well-thought-out, comprehensive retail financial planning course. If studied correctly, revisited occasionally, and taken in the entrepreneurial spirit that it was developed, it will help catapult the understanding of an important part of the retail industry for both new and potential business owners.
- Tony Brown, Retired Retail Industry Leader, +40 years of experience
“The Collective Method Courses have everything you need to build a strategic foundation for your retail brand. Vanessa & Remy have packed so much knowledge and passion into the course content - anyone who takes this will walk away with curated tools that make the day-to-day of managing their brand more effective.”
- Catie Boerschlein, Brand Designer & Digital Marketing Expert - Founder of Cedar June Studio
“A streamlined, effective, and easy-to-understand course that will challenge an entrepreneur at any phase to think critically about who and what their business is so that they are reaching the right customer.”
- Freddy Barnes, Google Learning & Education
“TCM is a well-rounded and engaging course to level up any early-stage entrepreneur's brand strategy. You'll walk away with a mastery of branding fundamentals, concrete tools to take immediate action for your own brand, and a network of potential partners and clients. All in less than two hours!”
- Aaron Barnes, PhD
LaDonna and Charlie Johnson, Assistant Professor of Marketing - University of Louisville
15% off all 3 courses
Get instant access to The Collective Method Courses
STEP ONE
Pick the package that is best for your business. If you need guidance, take this quiz.
STEP TWO
Unlock your business potential by using The Collective Method tools and concepts.
STEP THREE
Leverage The Collective Monthly Calls for networking and office hours.
You don’t need weeks to learn the fundamentals of launching a brand.
We’ve curated our courses to make them digestible and immediately applicable to your business. There is a lot of incorrect information out there…beware! The Collective Method is available at an accessible price for any budget and you have the information forever! We’re not here to gatekeep information but to share it broadly.
Each chapter in our courses takes less than thirty minutes and is packed with 30+ years of retail knowledge spanned across every sector in the retail industry. We have successfully built multiple businesses from ideation to concept. TCM courses are a fraction of the cost and time of a traditional college course.
Of course, you could hire a consultant - we happen to know a couple of amazing consultants ;) But before you jump into that investment, start with these courses to strengthen your brand foundation and vision. That way, you have a stronger point of view and plan before bringing in outside consultants.
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Take our quiz so you can know which course or courses are the best fit for you.
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Collective Method Course content builds on itself. We recommend you start with the Brand Positioning Course before moving on to the Assortment Planning Course - and ending it with the Financial Planning Course.
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You have access to the courses for life! All of the content is yours along with the worksheets and tools with each course. Plus we are here if you have questions. Connect with us in our Monthly Collective calls or subscribe to our newsletter and follow us on social.
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No! We specifically designed the course to have chapters no longer than 30 minutes and you can start and stop as you see fit. We encourage you to take more than the allotted when filling out our tools and worksheets. They are not intended to be completed in one session.
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Yes, we are currently working on creating additional course offerings. For upcoming content, stay tuned to our Masterclasses and Workshops.
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Yes! We welcome all feedback. Our goal is to create content that is useful and impactful to our subscribers. We have a survey after each course to share any and all feedback.
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If you enroll in The Collective Method and you don't feel that it's the right decision for your business, you can email us at hello@ravcollective.com within 48 hours of your purchase, and you’ll receive a 100% refund.
Accompanying Worksheets
You can use each course’s accompanying worksheets to codify your thoughts and refer back to.
Customizable Tools
Utilize TCM’s suite of customizable tools specifically designed to adapt and scale to your business's needs.
Transparency
We use real retail terminology, metrics and concepts but make them approachable in a concise and digestible way.
Relatable Examples
Learn from real-world examples that make key concepts easy to follow and approachable.
If you enroll in The Collective Method and you don't feel that it's the right decision for your business, you can email us at hello@ravcollective.com within 48 hours of your purchase, and you’ll receive a 100% refund.
(But it won't come to that — because we’re 100% certain that you'll love it.)
The Collective Method is the right fit for you if…
✓You have a clear brand identity but don’t know how to think about your assortment offering investments
✓You need visibility into your financial forecasting
✓Your brand and customer have evolved and you need to refresh your brand framework.
Questions about which course is the best choice for your brand? Take this quiz or email us at hello@ravcollective.com with questions.
Short, engaging videos (each chapter is no longer than 30 minutes) that provide a comprehensive understanding of the key concepts of creating a distinct brand identity and establishing a solid market presence.
A roadmap and a set of tools to help you develop a dynamic assortment strategy for your business. This includes a category framework and a pricing architecture that will enable you to optimize your product offerings and maximize profitability.
An approachable and effective method for accurately forecasting your sales, allowing you to make informed decisions and plan your business strategies with confidence.
“This course was very insightful, organized and offered strategies that can be used far beyond brand building.”
don’t go leaving empty handed
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