MARCUS ALEXANDER
Rebrand
challenge.
Marcus Alexander is a Black-owned sneaker brand that needed a critical eye on all branding touch points and a refresh grounded in the the brand’s DNA.
doing.
Brand Work: We codified the Marcus Alexander brand pillars and voice creating cohesion for all branding touch points.
Storytelling: With a humble budget and ambitious goals, we led the charge on the Creative Direction and Production for an one-day photoshoot. With multiple end-use objectives, various types of content was needed: E-commerce, Social, and Editorial.
Online Presence: Armed with fresh imagery, we redesigned the Marcus Alexander online presence — an aesthetic and functional evolution. In need of a social media game plan, we crafted engaging content and a flexible posting calendar.
results.
their words.
“rāv [collective] connected the dots to make transformational changes to improve the way my business operates. They are truth tellers, thought partners and deliver solutions with insightfulness, directness and warmth.“
— Marcus Thomas, Founder of Marcus Alexander
DIARRABLU
Team Build Out